This is a satire for the ages.
Winning by a landslide in satirical fashion, Putney Swope changes everything about the company. First, he fires all of the original board members and employees. Next, he changes the name of the company to "Truth and Soul". Then he hires an extremely diverse staff which resembles the empowerment of people of color back in the 60's. His new staff is a militant, politically correct and a young motley crew who vows to tell nothing but the truth.
My favorite part of this film was how it was shot in mainly black and white but the commercials for "Truth and Soul" were displayed in color. This film is filled with one-liners that will make you laugh, scratch your head and really get you to think. But most importantly, there is a lot of satirical comedic genius behind this film.
Other notable people that were influenced by this film are The Coen Brother's, Dave Chapelle and Jane Fonda, who called this film a masterpiece on Johnny Carson.
More importantly, this film is relevant to today's political issues in our country. Every day we are being lied to by big advertising firms, corporations, the media and by our politicians. There is a huge racial divide in our country that is bigger than ever. The White power structure, corporate corruption and racial portrayal in Hollywood are not progressing as well as it should be. It is 2017 and we have not made nearly the progress that we should have to move forward in today's world. Putney Swope is a film that brilliantly satirizes all of these issues which have withstood the test of time, staying relevant after decades of its release as an underground independent art house film of the 1960's.
Why? Because it has the soul and tells the truth.
"The Zos Knows".
The Cat of Cinema